What is the Conversion Rate Calculator?
The Conversion Rate Calculator measures the percentage of visitors who complete a goal action, or works in reverse to tell you how many conversions you need to hit a target rate at a given traffic volume.
How to Use This Conversion Rate Calculator
- Choose "Calculate Rate" if you know your visitors and conversions.
- Or choose "Calculate Conversions Needed" if you know your traffic and target rate.
- Enter the relevant numbers.
- Review your conversion rate or required conversions instantly.
- Compare against the industry benchmark note and copy your result.
When Do You Need a Conversion Rate Calculator?
- Measuring how well a landing page or campaign is performing.
- Setting a realistic conversion target before launching a new campaign.
- Reporting marketing performance to stakeholders or clients.
Frequently Asked Questions
What is a conversion rate?
A conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or filling out a form, out of the total number of visitors. It is calculated as (conversions / visitors) x 100.
Average conversion rates by industry?
Average website conversion rates run 2-3%, dedicated landing pages typically see 5-15%, and e-commerce checkout completion can reach 60-70% since users at that stage have already shown strong intent.
How to improve conversion rate?
Improve page load speed, simplify forms, strengthen your call-to-action, add social proof like reviews, and run A/B tests on headlines and layouts to identify what resonates most with your audience.
Conversion rate vs click-through rate?
Click-through rate measures how many people click an ad or link out of those who saw it. Conversion rate measures how many of those who landed on your page then completed a desired action — it's a step further down the funnel.