What is a URL Slug?
A URL slug is the part of a URL that identifies a specific page, appearing after the domain name. For example, in "example.com/blog/seo-tips-2025", the slug is "seo-tips-2025". Slugs should be short, lowercase, hyphenated, and descriptive for both users and search engines.
How to Generate a URL Slug
- Type or paste your title into the input field.
- Toggle stop word removal on or off depending on your preference.
- Copy the generated slug — it updates automatically as you type.
SEO Best Practices for URL Slugs
- Keep it short — aim for under 60 characters.
- Include your target keyword near the beginning.
- Avoid stop words like "the", "and", "a" unless they change the meaning.
- Use hyphens to separate words, never underscores.
- Avoid dates in the slug unless the content is genuinely time-sensitive.
Frequently Asked Questions
What is a URL slug?
A URL slug is the readable part of a web address that identifies a specific page, typically placed after the domain name and any category folders.
How long should a URL slug be?
Ideally under 60 characters. Google truncates long URLs in SERPs. Include your target keyword and cut everything else.
Should URL slugs include stop words?
Generally no. Stop words like "the", "and", "a" add length without SEO value. Remove them unless they change the meaning.
Can I change a slug after publishing?
Yes, but you must set up a 301 redirect from the old URL to the new one to preserve SEO value and avoid broken links.